The future of fashion will depend not only on design but also on the materials behind it. India has a unique opportunity to lead the next wave of sustainable textile innovation by developing indigenous fibres rooted in its ecosystems and craft traditions. From Himalayan grasses to region-specific natural fibres-HimGra, material innovation can support climate resilience, strengthen supply chains, and generate new rural livelihoods.

🚀 Calling Emerging Designers Students! Here’s your chance to co-create with HimGra – the innovation luxury fabric from the Himalayas 🌿✨ 📌 DESCATUK launches the HimGra Fabric Sponsorship Program for fashion colleges: 👗 2 Teams × 2 Looks get FREE HimGra fabric 🎨 Other participating teams enjoy 15% discount on HimGra fabrics 🏅 Winners & participants receive the HimGra ICON badge – a mark of innovation in sustainable fashion.

HimGra Wins CIPS Rural Innovation Award: India’s Answer to Textile Tariff Shocks. When global trade disruptions, tariff wars, and rising climate costs are threatening the textile sector, HimGra – a sustainable Himalayan grass-based fiber initiative – is showing India and the world a new path forward. On 22nd August 2025, HimGra was honored with the prestigious CIPS Rural Innovation Award 2024, presented by the Hon’ble Lt. Governor of Jammu & Kashmir.