The future of fashion will depend not only on design but also on the materials behind it. India has a unique opportunity to lead the next wave of sustainable textile innovation by developing indigenous fibres rooted in its ecosystems and craft traditions. From Himalayan grasses to region-specific natural fibres-HimGra, material innovation can support climate resilience, strengthen supply chains, and generate new rural livelihoods.

🚀 Calling Emerging Designers Students! Here’s your chance to co-create with HimGra – the innovation luxury fabric from the Himalayas 🌿✨ 📌 DESCATUK launches the HimGra Fabric Sponsorship Program for fashion colleges: 👗 2 Teams × 2 Looks get FREE HimGra fabric 🎨 Other participating teams enjoy 15% discount on HimGra fabrics 🏅 Winners & participants receive the HimGra ICON badge – a mark of innovation in sustainable fashion.