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Redefining Luxury: Emerging Indian Designers Bring HimGra to the Forefront of Sustainable Fashion

"This isn’t just a contest. It’s a regenerative design movement in motion",-K D Sharma. HimGra
"This isn’t just a contest. It’s a regenerative design movement in motion",-K D Sharma. HimGra

Hosted virtually on June 24, the "HimGra Italtex Design for ICON 2025" unveiled a new wave of luxury rooted in regeneration. Crafted by design students and emerging talent from across India, the collection celebrates silhouettes stitched not just from Italtex Trend Book 26/27 HimGra fabrics, but from conscience — all using HimGra, a wild Himalayan grass fiber with zero water, pesticide, or seed carbon impact.



Emerging Voices, Iconic Visions


Over 50 designers participated in this season’s challenge — to create looks for global fashion icons like Stella McCartney, Milind Soman, and Jennifer Aniston, but with a Himalayan soul. Supported by Italtex SRL (Italy), HimGra fabrics became the canvas for silhouettes that blend minimalism, craft, and climate integrity.

"These weren’t just looks — they were philosophies made wearable," said jury member Shuchi Vora. India Head Global Resilience Partnerships

Award Highlights


Emerging Designer!

Parushi Garg Founder - Miho “The Frosted Link”


A layered menswear silhouette inspired by Milind Soman — tailored yet fluid, silent yet bold.

“HimGra allowed me to create a structure that felt powerful but not harsh — just like the mountains it comes from,” Parushi Founder-Miho shared.

People’s PICK!

“Mist Over Mulberry Hills”

Maitri Dharod Founder - VEgardAN


Voted by the public for its poetic layering and tranquil strength — Maitri’s piece designed for Jennifer Aniston brings the softness of mountain mist into sustainable fashion.

“I designed it to be a whisper, not a shout — subtle, serene, and soul-first,” said Maitri.“I designed it to be a whisper, not a shout — subtle, serene, and soul-first,” said Maitri Dharod Founder VEGardAN


Student Designer Award

Team Karnarbha: Priya, Rani, Sudha

KB Women’s College Hazaribagh


For their intelligent composition of texture and meaning, the team from KB Women’s College was awarded the student category — and now represent HimGra as college ambassadors.

“We never imagined our work would reach a luxury stage. HimGra gave our ideas oxygen,” said Ms Jayita Mentor Karnarbha, Fashion Department KBW College, Hazaribagh

Winner's receives revolving HimGra fabric credit, mentorship, and styling-to-shoot support as part of the HimGra Luxury Capsule development.


As the preview concluded, Creative Mentor Arpitha Rai noted,

"These designs are more than fashion — they are hope stitched into every silhouette.”

That moment captured the soul of the event: a blend of community, purpose, and high fashion potential.


the HimGra Italtex Look Book 26/27

The Look Book is more than a collection — it's a sourcebook for fashion buyers, an inspiration tool for educators, and a platform for emerging voices. Each spread links the design to its story, fiber origin, and potential for responsible sourcing.

"It’s a fusion of climate consciousness and couture — the kind of look brands need to source better,” said jury member Salil Chawla Director DFU Publications
"It’s a fusion of climate consciousness and couture — the kind of look brands need to source better,” said jury member Salil Chawla Director DFU Publications

Pre-Order the HimGra Look Book 26/27


 
 
 

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